The Yard

The Yard is a vibrant café concept in Qatar that offers a cozy and aesthetically pleasing environment, blending contemporary design with a welcoming atmosphere. We supported The Yard in refining their concept by analysing customer preferences and market trends, focusing on curating an engaging menu and creating a strong brand identity. The project included strategic positioning, setting performance goals, and collaborating with branding and interior design teams to deliver a cohesive and memorable experience.