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Cue is a whimsical cafe that specializes in artfully plated brunch, desserts, and specialty coffee. Overlooking a beautiful waterfront, it is located in The Pearl, a man-made island built on one of Qatar's previous major pearl diving sites. The intention was to create a brand and interior concept that was inspired by elements of space, fantasy, and nostalgia. We worked closely with Kuwaiti illustrator, Mohammed Al Mohanna, to develop a set of characters inspired by the menu, space, and childhood memories.